The U.S. Department of Health and Human Services (HHS) launched a new national campaign to inform the public about common respiratory viruses and available vaccines.
The campaign, Risk Less. Do More., aims to increase awareness of vaccines that reduce serious illness from influenza (flu), COVID-19, and respiratory syncytial virus (RSV) in high-risk populations and to limit the spread of these viruses among all Americans.
Risk Less. Do More. will deliver research-based messages through paid advertising and media coverage on TV, radio, print, social, digital, and out-of-home platforms. The campaign will reach all audiences, with a particular focus on those at highest risk, including older Americans and people who may have less access to healthcare information and support, with facts about life-saving vaccines that can help them avoid severe illness. HHS will also partner with state and local health departments and national, state, and community organizations to ensure all audiences have access to information from sources they trust.
